Knowing your target audience will help you determine which social media platforms they use, how they engage with content, what times and frequencies work best, what kind of Facebook ads would resonate with them best, etc.Īnd, before you start brainstorming ideas for content and engagement strategies, you simply need to do your homework and tackle audience research.Ĭheck the demographics of your ideal target audience – age, gender, interests, location, language, and other relevant factors. Social media allows you to drill down and target exactly who you want. However, a good rule of thumb here is to have no more than three marketing goals in order to make sure they remain measurable and achievable. You don’t need to have just one objective – some social media marketing goals can overlap, creating a more well-rounded digital marketing strategy. Here are some of the business goals you may want to start with: You can’t go any further until you know exactly what you want to achieve with your social media campaign.Īnd, while your social media marketing strategy won’t be a panacea for all your business problems, it will keep you focused, measure results, and make the most of your efforts. How to create a social media strategy in 9 steps #1 Define your goals It should include the goals you want to meet, the target audience you’re aiming at, the content you’ll be posting, and more. What is a social media strategy? How to create a social media strategy in 9 steps #1 Define your goals #2 Specify your target audience #3 Audit your social media channels #4 Analyze your competitors #5 Set your KPIs #6 Choose social media platforms #7 Create a social media content calendar #8 Set up a workflow in your team #9 Analyze performance and optimize your social media strategy Social media strategy – Free Template Social Media Strategies Examples #1 Nike #2 Chipotle #3 SpecSavers #4 Netflix Your social media strategy is set for social media success What is a social media strategy?Ī social media strategy is a set of guidelines that define how you want to use social platforms in order to achieve your marketing objectives.
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